BREAKING NEWS
* disclaimer * not for the easily insulted.
So it turns out there ARE plenty of fonts besides Comic Sans, Times New Roman, Curlz MT, Edwardian Script ITC & of course your regular Gothic fonts.
Shocker. I know.Let’s break it down, plain and simple. I do not plan to make you yawn by going through each and every typeface in the world wide web but lets do an analytical breakdown of what your choice of font says about YOU (& your brand)
The font you use, first and foremost must complement your logo with ease and precision. Secondly, you must realize that SINCE you cannot personally represent your company at all times, your font + logo does it for you. Imagine a bad font to be like a really crappy pair of pants...or shoes?!
Thus I appeal to you, no wait, I BEG YOU..Please steer clear of the Serif family, they just bug people. Sans-Serif on the other hand is a family of fonts that is a treat to the eyes and/or my sanity.
Let’s go through some fonts – starting with really bad to SUPER bad.
1. Times New Roman:
Ok, so this font is probably the most overused, uninteresting font – simply because it is by default every operating system just seems to LOVE. Honestly, using it for marketing materials? Boo. And for your LOGO? That just makes me want to cry.
What it says about you: amateur / clueless
What it says about your brand: no planning involved.
2. Monotype Corsiva:
Headache anyone? Anyone who makes their clients read paragraphs of this font should by default offer a free lifetime prescription to Advil (or Maxillon for the weak stomachs) Commonly used on business cards, invites and anything else that desperately tries to look “FANCY”.
What it says about you: amateur / clueless / trying too hard
What it says about your brand: “I wanna put the fency in fencypents”
3. Brush Script:
Mono type Corsiva’s evil fat twin brother. Annoying, difficult to read and personally I think it should be banned or sent to rehab.
What it says about You: NOTHING
What it says about your brand: NOTHING
4. Papyrus
What I don’t get is why people want to oh so desperately get the perfect hand written font? Yes I’m sure back in history handwriting on Papyrus scrolls was extremely similar, and yes you’re oh so rich in culture and history. Here’s a Scooby snack. Du- uhh.
What it says about you: Trying to be all scholarly-ish
What it says about your brand: You really didn’t think it through did you?
5. Comic Sans (by far the WORST font in the history of fonts) *drum roll*
Known to be used by clueless executives and company owners who think it makes their brand and e-mail signature look fun and fresh. Also overly used and reused and then used again by event management companies. Want your brand to seem friendly? There are tons of creative fonts available for free, so WHY, WHY Comic sans? Detest-worthy.
What it says about you: You need to get a clue and a crash course in Don’tbeDumb 101
What it says about your brand: CRAP!
Bonus Crappy Font of the Day:
Curlz MT:
Curlz MT picks up exactly where Comic Sans left off in terms of forced casualness and gives you a big sack of illegibility. Even in the beginning when this font was overused it was still bearable in small doses. Anyone who uses this font today for ANY purpose is totally nuts. By using this font you’re saying “Look at me, I’m so super cool and artsy! Don’t you just looooove how even a boring flyer about something no one really cares about could be made to look FUN & FANCY?”Verdict: Curlz MT is not really a font, it’s a cry for help.
Predicted History: a crazy person in 1756 went nuts with crazy string, some shreds of paper & art scissors and
lo n behold: emerged Curlz MT (see how it’s CURLZ and not Curls – the ZZZ sound signifies how he was put into a straight jacket and sedated)
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