I Make Idea, You Cook Campaign

Guerrilla marketing is in simple words, an unconventional way to market/promote your brand or service. It has proven to be accessible and doable for small and medium businesses around the world, and of course the corporate giants are leading the way.

You use your natural surroundings and adapt them into your campaign that not only turns heads, it shakes the very ground your competitors stand on.

Here are some amazing and inspirational Guerrilla marketing examples for you to look at.
http://designtutorials4u.com/40-of-the-most-interesting-and-creative-guerilla-and-ambient-advertising-campaigns/


It might be more difficult in Pakistan as we do not always have access to such opportunities, however, I urge clients and agencies alike to start treading towards this technique. Simply because we are in dire need of some creative excitement.

Limited budgets can prove to be a small barrier here, but I have discovered some 30-40 Guerrilla techniques for businesses with not-enough-funds. And am currently considering whether to try them or not, but knowing my rebellious nature I probably will.

Many clients I have urged towards the Guerrilla technique all seem unsure of how their target market would react, how other brands or agencies would react. Simply said, no one wants to be the first sucker to go and try something entirely different.

Could it be under-confidence? Could it be peer(market) pressure? Or simply the fear of the unknown

I think CTL360 is in the perfect position to work out trial and error because we really have nothing to lose. Call me crazy, but no one gets ahead following norms.

As creative thinkers, designers & strategists, it is our God given duty to develop ideas, test out new methods and report back to you with results. The job of any design is to be noticed and remembered by the target audience. Creating a buzz centered around your product is extremely important if you want the word to spread. 

Guerrilla marketing is THE technique if you to want to ensure the above

Sometimes it might be shocking, sometimes appalling to some, sometimes just plain fun and spot on, but one thing you know for sure, it will ALWAYS be remembered.