It gets every agency's initial meeting with the client across to the onlooker in sheer clarity.
Clients need to understand that designers/agencies do not have their ideas/designs stored in a secret little magic box inside their brain/body/office.... we don't just have to pull it out on demand. We actually use that spaghetti-looking-organ we like to call a brain.
You must be aware that a logo is every business' identity that sticks forever, therefore the logo/corporate ID is probably the most expensive item on any agency rate card and rightly so.
If you want utter crap for a low cost, that is possible. All we have to do is throw a few vectors together and give you an uberly unimpressive bunch of rubbish which will eventually die down, be discarded or just lie there uselessly on your website or store front.
And please, PICK a name for your company/brand/service that is unique and applicable to your particular industry. Pick a name which has a ".com" domain available, that gives you a better indication of how original or not your name is.
When picking brand colors, try picking 2 or maximum 3. Unless you're selling Gola Gunda! When you pick colors, do a little reading up on color theory (unless you're leaving that part to the agency as well)
Do NOT and I repeat, DO NOT compromise the initial development of your brand's logo by going for templates or Pakistan chowk-esque designs. It's a recipe for disaster. Look at what your competitors are doing, and do it better.
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